What you'll discover
Five statements. Honest answers.
The Clarity Kit covers everything you need to work out before starting your podcast
01
Whether you know who your podcast is for and what you want your listeners to gain from it
02
Whether you have knowledge, expertise or a perspective your target audience would genuinely benefit from
03
Whether you see podcasting as a long-term investment in your brand, not a quick win
04
Whether you know exactly what you want your podcast to achieve for your brand
05
Whether you are committed to doing this properly, whether that means doing it yourself or bringing in professional support
WHO IS THIS FOR?
Made for entrepreneurs, founders and
personal brand builders
- For the entrepreneur who wants to use a podcast to build authority and grow their business
- For the founder thinking about podcasting as a lead generation and thought leadership tool
- For the professional with expertise worth sharing who wants a platform to reach more people
- For the personal brand builder who wants to get their message out beyond their immediate circle
- For anyone who has been sitting on a podcast idea but is not sure if now is the right time
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CREATED BY
Created by a broadcast producer
with ten years at the BBC
CANDACE WILSON
BBC Radio 4 · LBC · Comedy Central · Virgin Radio UK
I spent over a decade working in professional audio for some of the UK's most listened-to radio networks. I now run Your Podcast Producer — a broadcast-quality podcast production agency helping entrepreneurs, founders and personal brand builders get their message out through audio. This guide is the starting point I wish had existed when I began working with independent creators.