SOUND FAMILIAR?
You have expertise.
But your message still feels too broad
You know your subject, but not what you want to become known for.
You’re creating ideas, posts or podcast concepts without a clear strategic thread.
You know you want greater visibility, but you need clarity on the role podcasting should play.
THE SUPPORT
Turn expertise into a clear authority strategy
DEFINE YOUR AUTHORITY POSITION
Clarify the expertise, ideas and perspective you want people to associate with you.
IDENTIFY WHO YOU NEED TO REACH
Get clearer on the audience, decision-makers or communities that matter most.
SHAPE YOUR CONTENT DIRECTION
Identify the themes and messages you should build consistently across podcasting and content.
DECIDE THE ROLE OF THE PODCAST
Work out whether podcasting is the right vehicle and what it needs to achieve for your wider goals.
YOU'LL WALK AWAY WITH
Before
EXPERTISE, BUT NO CLEAR AUTHORITY POSITION
UNSURE WHAT YOU SHOULD BECOME KNOWN FOR
PODCAST AND CONTENT IDEAS THAT FEEL DISCONNECTED FROM BUSINESS GOALS
After
A CLEARER AUTHORITY POSITION
A STRONGER SENSE OF WHO YOU NEED TO REACH AND WHAT TO SAY
A PODCAST AND CONTENT DIRECTION LINKED TO YOUR WIDER GOALS
COMMON QUESTIONS
Do I need to already have a podcast?
No. The session can help you decide whether podcasting is the right vehicle in the first place.
Who is this session for?
Founders and organisations who want to become better known for their expertise and need a clearer content and podcast direction.
Is this a podcast planning session?
It goes wider than podcast planning. We look at what you want to become known for, who you need to reach and how podcasting and content can support that.
Will we come up with content themes?
Yes. Where appropriate, we’ll identify the messages, themes and subject areas that can support your authority position.
Does this guarantee leads or sales?
No. The strategy is designed to strengthen your positioning and communications, but podcasting cannot guarantee commercial outcomes.
A decade at the BBC applied
to your podcast.
Founded by Candace Wilson, a broadcast producer with credits at BBC Radio 4, LBC and Virgin Radio UK ensures every episode is held to the same editorial and technical standard developed in professional broadcasting.
Editorial thinking
We shape every episode — not just technically but editorially. Every decision made with the listener in mind.
Commercial focus
Your show exists to do something for you and your brand. We make sure every episode is built around that purpose.
Uncompromising quality
One standard. Applied to every episode, every month, without exception.
Ready to get clear on what you
should be known for?
Book a discovery call and we’ll explore whether the session is the right next step for you.
INTERESTED IN OTHER SERVICES?
THE PODCAST PLANNER KIT
A self guided toolkit on how to make a podcast
PODCAST CLARITY & ROADMAP SESSION
A 90-minute strategy session to bring clarity to your podcast idea and turn it into a practical roadmap
MONTHLY PODCAST PRODUCER SESSIONS
Ongoing one-to-one support with regular producer-led guidance
PODCAST PRODUCTION
A light touch or complete podcast production service