DOES THIS SOUND LIKE YOU?
You know roughly what you want to say, but not how to structure it into episodes
You keep starting and stopping, because nothing ever feels quite "ready" yet.
You'd rather work it out yourself first, and get expert input later if you need it.
WHAT IT IS
The Podcast Planner Kit is a practical, producer-led workbook designed to help you shape your idea, make the key decisions and build a clear plan before you press record.
50+ pages of producer prompts, planning sheets and practical tools.
A podcast should never begin with equipment.
It should begin with purpose.
A good idea is not the same as
a clear podcast
You might already know the subject you want to talk about.
You might have guest ideas, a title, or even some equipment.
But before you record, you still need to work out things like:
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Who is this really for?
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What is the show actually about?
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What format will serve the idea best?
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How will each episode be structured?
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What will make people want to come back?
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What do you actually need to prepare before recording?
The Planner Kit helps you work through those decisions in the right order.
You'll work through:
YOUR PODCAST IDEA
Clarify the concept, theme, angle and 30-word pitch.
YOUR PURPOSE AND GOALS
Define why you’re making the podcast, what you want it to achieve and what success should look like.
YOUR AUDIENCE
Understand who you are making the podcast for and what they need from it.
YOUR FORMAT
Choose the format, delivery style and episode structure that best serves the content.
YOUR PRACTICAL REQUIREMENTS
Think through equipment, recording environment, roles, budget and production planning.
YOUR RECORDING PROCESS
Use practical checklists, producer notes and recording tools to stay organised.
YOU'LL WALK AWAY WITH
Before
AN IDEA BUT NO CLEAR SHAPE
UNSURE WHO IT'S ACTUALLY FOR
NO SENSE OF WHERE TO BEGIN
After
A CLEARLY DEFINED PODCAST CONCEPT
A DEFINED UNDERSTANDING OF YOUR AUDIENCE
A PRACTICAL ROUTE FROM
IDEA TO RECORDING
COMMON QUESTIONS
Is this suitable if I’ve never made a podcast before?
Yes. The kit is designed to guide you through the key decisions from idea through to production, publishing and review.
Do I need to complete the whole kit before I start recording?
Not necessarily, but working through it in order the first time will help you make stronger decisions before you record.
Is this a course?
No. It’s a self-guided planning workbook with practical guidance, prompts and reusable worksheets.
Can I use it for more than one podcast?
Yes. Many of the worksheets can be reused for future episodes, series or podcast ideas.
Will this tell me what equipment to buy?
It covers equipment and recording considerations, but the focus is on helping you make the right decisions for your podcast rather than giving you a generic shopping list.
What if I work through the kit and still want help?
You can move into a Podcast Clarity & Roadmap session or Monthly Producer Support if you want producer guidance.
A decade at the BBC applied
to your podcast.
Founded by Candace Wilson, a broadcast producer with credits at BBC Radio 4, LBC and Virgin Radio UK ensures every episode is held to the same editorial and technical standard developed in professional broadcasting.
Editorial thinking
We shape every episode — not just technically but editorially. Every decision made with the listener in mind.
Commercial focus
Your show exists to do something for your business. We make sure every episode is built around that purpose.
Uncompromising quality
One standard. Applied to every episode, every month, without exception.
Ready to turn the idea into a plan?
INTERESTED IN OTHER SERVICES?
PODCAST CLARITY & ROADMAP SESSION
A 90-minute strategy session to bring clarity to your podcast idea and turn it into a practical roadmap
MONTHLY PRODUCER SUPPORT SESSIONS
Ongoing one-to-one support with regular producer-led guidance
THE AUTHORITY BLUEPRINT SESSION
A 90-minute strategy session for entrepreneurs ready to use podcasting to build authority and reach the right audience
PODCAST PRODUCTION
A light touch or complete podcast production service